Involving customers and partners
Changing the practices and behaviour of consumers and partners is a major challenge today.
Companies have a special role to play and can take concrete action to help raise awareness among their customers and the general public of the issues involved in Action contre la Faim’s mandate and to encourage responsible consumption.
Access to water, responsible agriculture and food, health, gender, adapting to climate change… Action contre la Faim is involved in a wide range of issues, all of which can be linked to your external stakeholders.
Mechanisms for Engaging
Share product
The product-share scheme enables a portion of the sale price of a product to be donated to Action contre la Faim. This is a good way of raising customer awareness while making a tangible contribution to the charity’s mandate.
Whether implemented on a one-off basis or over the long term, the aim of the product-sharing operation is to create a link between your CSR policy, your commitment to Action contre la Faim and your customers.
In France and in several other European countries, the Kelly Deli brand donates part of the sale price of some of its products to Action contre la Faim, using vegetarian recipes or raw material scraps to prevent them from going to waste.
Social finance
Banks, insurance companies, asset management companies, you can set up shared savings tools, solidarity options on ranges of savings, insurance or investment products, or even means of payment dedicated to Action contre la Faim.
There are now a whole host of options that can make a real difference .
New financing tools still need to be experimented with as part of a co-construction approach. Through digital solutions, social business and new forms of financing, innovative alliances need to be devised together.
Crédit Coopératif customers, for example, have been able to support Action contre la Faim projects since 2002 and now since 2025 through its entire range of “Agir” products: by choosing to pay back part of the interest on their savings books to the association, or by making micro-donations using their bank cards.
If you, as an individual, are interested in one of these mechanisms, you can find all the information here.
Solidarity rounding & micro-donations
In physical shops or online, solidarity rounding or micro-donations generate commitment among your external stakeholders while contributing directly to Action contre la Faim’s mandate.
Targeted actions and a clear message help to bring about a change in consumer practices, with consumers becoming active players in the commitment.
Every year since 2011, customers in airport Duty Free and Relay shops in France and Luxembourg have been able to support Action contre la Faim by making a donation at the checkout. A small gesture that makes a big difference!