Engaging your Clients and Partners

IMPROVING PRACTICES, CONSUMER HABITS AND PARTNER BEHAVIOUR IS AN ESSENTIAL STEP TOWARDS BECOMING A MORE RESPONSIBLE ECONOMIC AGENT.

In France, people believe that businesses are the most important agents for taking specific action to promote sustainable development. (Greenflex barometer – the French and Sustainable Consumption)

For 52% of them, sustainable consumption mainly means consuming differently (local, less polluting products with an eco-label and ethical certificates). (same study)

JE DÉJ, JE DONNE

THE PRODUCT AT THE HEART OF A BRAND’S COMMITMENT TO SOLIDARITY

Associating your brand and your customers with support for Action contre la Faim is a strong gesture. This is exactly what the Up group did in 2009, by co-creating the restaurant voucher collection initiative ‘Je Déj, Je Donne’ [Dine and Donate]. Its key product, the Chèque Déjeuner (a lunch voucher) thus became the symbol of its commitment to good causes in the eyes of its customers. Every year, thousands of these restaurant vouchers are transformed into donations for Action contre la Faim. Nine years after the partnership was launched, more than three million euros have been collected in this way.

THE PRODUCT THAT GIVES BACK

CONSUME AND ACT

Since the start of the partnership with Système-U almost twenty years ago, more than eight million euros have been paid to Action contre la Faim, thanks to the brand’s commitment to supporting us and the efforts of Magasins U stores and customers via various fundraising methods. One of them is the ‘produit-partage’, or the product that gives back. With this initiative, for every purchase of a star product in a line connected to Action contre la Faim’s missions or at a special time of year, a fixed donation is made to ACF: For example, for every purchase of a product from the food ranges, 5 cents are paid to Action contre la Faim to mark World Food Day. In addition, €0.50 is paid to ACF for every purchase of a special set of Christmas cards.

Système U is a group of independent retailers brought together under the brands Hyper U, Super U, Marché U and U Express, present across mainland France and its overseas territories.

ROUNDING UP FOR CHARITY AND MICRO-DONATIONS

SMALL DONATIONS WITH A BIG IMPACT

Lagardère Travel Retail, an Action contre la Faim partner since 2011, is the first duty free operator to implement a huge ‘round up for charity’ campaign at the checkouts in its network of stores, raising €1,000,000 for ACF in the process. This is proof of Lagardère Travel Retail’s commitment to a worthy cause and its teams’ desire to get involved with it. Some 250 of the group’s employees, who have attended awareness-raising sessions led by Action contre la Faim volunteers, spring into action at various times of year to promote mini-donations – an easy, accessible way of donating – among millions of travellers.

Lagardère Travel Retail manages multi-brand and single-brand duty free stores (including Aelia Duty Free and Buy PARIS DUTY FREE), as well as multi-brand and single-brand fashion, souvenir, culinary, and food and drink outlets.

BUILDING TOMORROW’S SOLIDARITY-BASED FINANCE, TOGETHER

Banks, insurance providers and asset management firms can offer savings schemes that donate interest to charity, solidarity-based options within ranges of savings, insurance and investment products, and even payment methods that benefit Action contre la Faim.

Crédit Coopératif has been supporting Action contre la Faim since 2002, through savings accounts and payment methods that benefit charity and SRI tools (Socially Responsible Investment). A pioneer of solidarity-based finance, Crédit Coopératif raised over €200,000 for ACF in 2016.

If you are interested in any of its products for your own personal use, find more information here.

There are still new finance tools to be created, as we build together to support Action contre la Faim’s beneficiaries and network. Via digital solutions, social business and new forms of finance, let’s develop innovative alliances together.

Our priority: to create solutions with a social impact to respond to needs identified here and all over the world.